DSE Advisory Board March 2014 Question of the Month
Spencer W. Graham, II MBA DSCE
What technology will be a game-changer for your business in 2014 and beyond?
While offering my opinion through a Higher Education lens, I feel my observations will echo other vertical markets, as well. I see the integration of touch-screen technology leveraged with campus wayfinding as something that will be on our “To-Do List” for the foreseeable future. We launched our first version of campus wayfinding / touch-screen tech about 3 years ago and we are now in a position to vastly improve the experience with new technology and software solutions as the evolution has occurred. We also target integrating Google Maps with this endeavor, as soon as possible. With new students and daily campus visitors they often need to “find” a person or an office in a large building or on a different campus. Also having the ability to text or email directions to their personal cellphone from the wayfinding deployment makes it very convenient
Too, with the advances in touch-screen technology and the content management systems on the market, we are seeing growing demand from the individual colleges within our university for Walls of Honor and Donor Walls. You can only put so many brass plaques on the limited real estate on a wall before you either run out of room, or they become unsightly. Additionally, you are limited on the number of words on a brass plaque that tell the grand story of the individuals you seek to honor for their countless contributions to the institution over the years. Hence, digital signage comes to the rescue! You can put it ALL on ONE digital sign! Page after page, if necessary. You can include their portrait, their biography and their wonderful story of why they assist the way they do. It can also include a video interview of them or and audio that accompanies the visual content. It remains editable for revisions in the future, too. The digital signage can be incorporated within the décor of the room so that it becomes a show piece!
I also think that new research and information, along with a deeper dive into the technologies and integration of NFC, QR codes and BLE will become topics of more intense discussion in the mobile realm.