Ask the DSE Advisory Board Question of the Month
Spencer W. Graham, II MBA DSCE
West Virginia University
What are the steps someone can take to learn more about digital signage from start to finish?
Being tasked to begin working on any digital signage project can be daunting, however it can be greatly aided by understanding where to first look for answers to the numerous questions that naturally arise. You will be pleasantly surprised at how many resources are available to you!
1.) Go to the Digital Signage Federation (DSF) website! http://www.digitalsignagefederation.org/ You will find tons of valuable information there. There are links to resources, education, white papers, webinars, and specific vertical markets you may be interested in. If you still need information you are not finding, contact the DSF Executive Director (Brian Gorg) at: firstname.lastname@example.org or telephone 540-551-5500. The DSF staff are eager to point you in the right direction! Join the DSF and attend one of the regional networking events in your area.
2.) Attend the Digital Signage Expo! Every year tens of thousands of people network with each other at this conference where you can speak directly to industry vendors about their products, put your hands on the latest technologies, attend powerful educational and certification programs and meet face-to-face with people who can answer any questions you have. This conference will pay many dividends to your digital signage effort and is a “Must Attend” event for serious digital signage operators. Going to this convention will shortcut you research and development by months and save you thousands of dollars in the long run! http://www.digitalsignageexpo.net/
3.) Jump on your internet search engine and search some of the following words:
- Digital signage
- Digital signage network
- Digital signage content
- Digital signage software
- Digital signage hardware
- Digital signage monitors
- Digital signage displays
- Digital signage mounts
- Outdoor digital signage
- Digital signage kiosks
- Digital signage social media integration
- Digital signage blog
- Digital signage reviews
- Digital signage RSS
4.) Become a digital signage certified expert! The Digital Signage Experts Group (DSEG) saying is, “All journeys begin with the first step.” http://www.dseg.org/ The easy to understand courses are presented in a unique way that provides solid fundamental knowledge over every aspect of digital signage. Their certification offerings include:
- Digital Signage Certified Expert
- Digital Signage Network Expert
- Digital Signage Display Expert
- SPEED II
5.) Digital signage is everywhere! When you see a digital sign in a local store or business ask the manager about how they handle their digital signage. Often they will let you know who to contact in your local area for more information.