Digital Signage from Start to Finish (DSE Advisory Board January 2014)

Ask the DSE Advisory Board Question of the Month

January 2014

by

Spencer W. Graham, II MBA  DSCE

West Virginia University

What are the steps someone can take to learn more about digital signage from start to finish?

Being tasked to begin working on any digital signage project can be daunting, however it can be greatly aided by understanding where to first look for answers to the numerous questions that naturally arise.  You will be pleasantly surprised at how many resources are available to you!

1.)    Go to the Digital Signage Federation (DSF) website!  http://www.digitalsignagefederation.org/  You will find tons of valuable information there.  There are links to resources, education, white papers, webinars, and specific vertical markets you may be interested in.  If you still need information you are not finding, contact the DSF Executive Director (Brian Gorg) at:  admin@digitalsignagefederation.org or telephone 540-551-5500.  The DSF staff are eager to point you in the right direction!  Join the DSF and attend one of the regional networking events in your area.

2.)    Attend the Digital Signage Expo!  Every year tens of thousands of people network with each other at this conference where you can speak directly to industry vendors about their products, put your hands on the latest technologies, attend powerful educational and certification programs and meet face-to-face with people who can answer any questions you have.  This conference will pay many dividends to your digital signage effort and is a “Must Attend” event for serious digital signage operators.  Going to this convention will shortcut you research and development by months and save you thousands of dollars in the long run!  http://www.digitalsignageexpo.net/

3.)    Jump on your internet search engine and search some of the following words:

  1. Digital signage
  2. Digital signage network
  3. Digital signage content
  4. Digital signage software
  5. Digital signage hardware
  6. Digital signage monitors
  7. Digital signage displays
  8. Digital signage mounts
  9. Wayfinding
  10. Outdoor digital signage
  11. Digital signage kiosks
  12. Digital signage social media integration
  13. Digital signage blog
  14. Digital signage reviews
  15. Digital signage RSS

4.)    Become a digital signage certified expert!  The Digital Signage Experts Group (DSEG) saying is, “All journeys begin with the first step.”  http://www.dseg.org/  The easy to understand courses are presented in a unique way that provides solid fundamental knowledge over every aspect of digital signage.  Their certification offerings include:

  1. Digital Signage Certified Expert
  2. Digital Signage Network Expert
  3. Digital Signage Display Expert
  4. SPEED II

5.)    Digital signage is everywhere!  When you see a digital sign in a local store or business ask the manager about how they handle their digital signage.  Often they will let you know who to contact in your local area for more information.

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About swgraham2

Mountain Mists is an opportunity to develop some thought processes individually as I journey through this wonderful world; as someone who values highly effective management techniques and the art of leading teams; and through my association with West Virginia University as a professional technologist and network manager specializing in digital signage.
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