This is a very interesting article and accompanying infographic by Maggie Wirtanen (Online Education Columnist) for Online-Education.net that illustrates the concerted move toward digital media for college students today. (Read the full article and added references at http://www.online-education.net/infographics/higher-tech-higher-ed.html )
How are students consuming their information in the classroom, library and dorm room? Are they willing to spend money on efficient technology? Is there buy-in by the faculty within your colleges to promote such technology? Has the “knowledge consumption culture” of higher education changed that much over the years?
I hate to admit that in 1977 (my freshman year of undergraduate studies at West Virginia University) I took a full load of hours and purchased ALL of my textbooks for the whopping total of $89… and thought that was an outrageous sum for a kid with a part-time job paying around $3 per hour running the mail machine at a local bank. Then in 1999 I went back to graduate school for an MBA and never spent less than $100+ for a single textbook! Used books were either unavailable due to regular “revisions” that forced you to “BUY NEW” so that everyone makes more money (except the buyer), or they were only slightly less expensive than the NEW editions. Then if you want to sell back your “slightly used” NEW edition you received pennies on the dollar for it so the bookstore could gouge the next sap coming through the doors. Oh! And the next sap through the doors is still ME when I sent my daughter to Nursing School! I gotta write a textbook and revise it every 6 months to get a piece of that action!
<END PERSONAL SOUR-GRAPES RANT HERE>
We have desktops, laptops, tablets, iPads, Nooks, Kindles, iPhones, Smartphones and Gizmos in every size and configuration! Today, tech-savy and tech-demanding students can have digital textbooks loaded to any number of devices; and campuses across the country are encouraging or requiring their usage. Take a look below at how the landscape is changing daily. Given the ever growing abundance of technology on our campuses, I predict that even our standard campus digital signage marketing messages and institutional brand messaging will be available by way of an “app” on all of our devices… even near field communication technology in the not so distant future!