Spencer W. Graham, II MBA DSCE
DSEG Renewal Credit: 1
Building and Staffing an Effective Digital Signage Team (Spencer Graham)
The team that builds and manages a digital signage network is vital to its success. In today’s market, team activities can be conducted in-house, outsourced to other parties or a combination of both. Using West Virginia University’s (WVU) award-winning network as an example, this presentation will explore these options, in addition to the various team roles and skill sets required.
In this session, you will …
1. Learn where the digital signage team fits within the overall organization structure
2. Gain an understanding of the roles that comprise a digital signage team and the skills required by staff to fulfill those roles
3. Learn which tasks involved in building and running a digital signage network are performed in-house and which can be outsourced
As a digital signage certified expert and digital signage evangelist, Spencer Graham was integral to the creation of a large, high-tech digital signage network at West Virginia University. The network spans four campuses with more than 100 digital signs and a constant emergency alert feature in addition to standard WVU messaging and marketing on the information stations network.