Best Practices for WVU Information Stations Content Design
1) Define your objectives for your display content.
2) Consider the timeliness of your content.
3) Hold discussions with WVU IS Professional Technologists to determine the best presentation of your content.
4) Consult with WVU IS Professional Technologists on developing your content.
5) Content is your front line, the interface with your audience.
6) Content conveys the message.
7) The digital signage media platform makes sure it’s at the right place at the right time.
8) Few projects consider content in enough depth.
9) Keep focus on salient points. Keep things clear and clean.
10) Each section of the web form holds specific information. Be attentive to syntax when typing.
11) Make sure core message is present for more than 90% of timeline.
12) Use tickers/crawlers only for news headlines and stock quotes.
13) Use motion to capture attention and draw the eye, but don’t overdo it.
14) The eye is most attracted by onset of motion and changes in luminance.
15) Audio can be very effective in capturing attention.
16) Capture attention with audio changes, not continuous white noise.
17) Use imagery to support core messages.
18) Select fonts that are easy to read without compromising the brand.
19) Text one-inch high can be seen up to 25 feet away.
20) Content must be stimulating in some way.
21) Use content that is entertaining, informative, good looking or humorous.
22) Be sure there is significant contrast between core message and background.
23) Consider using drop shadows or other outline methods.
24) Choose content formats that work best on the target platforms.
Revised January 29, 2009 West Virginia University Information Stations and WVU Television Productions