Continuing Education in Digital Signage
At some point it becomes invaluable to have your digital signage team become experts in this field of technology. It will add prestige to their resume` and bring pride to the outfit. Encourage them to continue their own personal education in the field. There is much to learn. You will also want to install some cross-training into your team so that the loss of a team member does not disrupt any key component of your network. There are some very good programs available to your team to get the proper training. I highly recommend the Digital Signage Experts Group http://www.digitalsignageexperts.org as the first stop in continuing education in this field of endeavor. I also recommend sending a delegation from your team to the annual Digital Signage Expo every year. By attending such an event they will meet hardware and software vendors, see actual pieces of equipment, attend educational seminars and meet experts in the field who can help your network grow in the future. The investment in attending this expo or in earning a professional certification will pay huge dividends to your team! Likewise, become familiar with several of the annual awards that the digital signage industry presents to innovators in the field and use those award criteria as a baseline for your growth.
Have your team subscribe to Digital Signage Today magazine http://www.digitalsignagetoday.com online so that they can stay abreast of the latest technology and best practices in digital signage. Encourage them to read various “white papers” for new ideas and to see how others in the field are leveraging the technology. Find other groups and organizations in your own peer group and call them up and ask them what they are doing with their own digital signage initiatives.
The Benefits of Continuing Education:
Credibility in the field and in the organization
Be an expert!
Value to the entire organization
Stay current on current and developing technologies
A myriad of digital signage blogs and user groups are available online:
Digital Signage Certified Expert Group
Digital Signage Certified Expert (DSCE)
Digital Signage Network Expert (DSNE)
Digital Signage Display Expert (DSDE)
Digital Signage Sales Professional (DSSP)
Digital Signage Today (Magazine)
Digital Signage Expo (Las Vegas) (annual event)
National Association of Broadcasters (NAB) Convention (Las Vegas) (annual event)