At West Virginia University we have found that the more each member of the team understands about the “big picture” of our digital signage network the more efficient we all are when at working with the many facets of the network in general. We all have specific functions to bring to the network but it is good for everyone to have a basic understanding of the total mission. Below are some items that we want our group to understand as a team. Each person simply needs a basic working knowledge of how the magic happens so that they understand the importance of their role in the network functionality and how it relates to other team member roles.
The Digital Signage Team Needs To Understand:
Digital signage is a major marketing and public safety tool for the organization
Digital signage is not brain surgery… but they need to have a base knowledge of all aspects
Everyone on the team has an important function to offer to the total mission
Some people on the team will have more specialized tasks
Who the primary stakeholders and players will be and how we will need to interact with each of them (administrators, clients, vendors, students, faculty, staff, local community, etc.)
How we fund various projects and Phases (centrally funded, client funded, etc.)
How we research the technology we will use (Digital Signage Expo, vendors, engineers, etc.)
What the Chain-of-Command will look like and how we will observe it (The Team, Administrators, etc.)
What roles other people will play on the team (Installers, integrators, vendors, etc.)
Basic architecture of how the network will work (Computers, IT, Content Creation, etc.)
Basic components of the infrastructure and equipment to be used (Computers, monitors, broadcasters, receivers, scan converters, mounting solutions, directed audio, cables, network switches, etc.)
Basic types of databases that will be used for created content (if applicable)(SQL, Adobe ColdFusion, YouTube)(images, video, text, etc.)
They are the digital signage and marketing ambassadors for your organization
Know the Lead Times for all aspects of ordering equipment, installation and deployment
Ordering processes from Vendors should be fully understood by your team
Shipping & Delivery timeframes should be fully understood by your team and tracked
Post-Installation… power, network, and equipment mounting should be inspected.
Phasing of Projects should be reasonable and with specific objectives in mind
If you have an Emergency Messaging feature The Team needs to understand the process
Teamwork to get it done will speed your deployment
What do you need on the day of deployment (software, tools, walkie-talkies, important telephone numbers, etc.)?
Testing Procedures should be standardized so everyone is proficient and has the ability to troubleshoot a challenge (General network functionality, hardware, software)
Testing Procedures (initial testing, Emergency Messaging functionality)
Securing digital signage with padlocks, goofy bolt heads, or security alarms.
Securing digital signage monitors with PIN numbers to prevent changing channels and hacking.