Creating a Digital Signage Network (2. Strategic Planning)

Strategic Planning                                                                               

Once someone decides to investigate the potential development of a digital signage network, regardless if it is one digital sign or dozens of digital signs, a process of inclusion of significant key communicators within the organization need to be gathered to begin the discussions and strategic planning.  The individuals to include at this stage may vary and I suggest you take a look at your Organizational Chart to best determine who to include in the first few meetings; then refine the participant list as needed for future discussions.  Not everyone has to be present in every meeting, but here are some ideas of whom to include and certain questions that need to be addressed regarding the scope and size of the intended network development.  Questions most pertinent to the organization will determine the direction and vision of what you want your digital signage network to accomplish. 

Who possibly needs to be involved in the initial strategic planning discussions?

CEO  (Chief Executive Officer)

CFO  (Chief Financial Officer)

CIO   (Chief Information Officer)

COO  (Chief Operations Officer)


Vice Presidents

Legal Department

Trademark & Licensing


Public Relations

News & Information Services

Web Services

Creative Services


Key Communicators within the organization and departments


A strong Digital Signage Needs Analysis is a good place to begin those discussions and will serve you well from Day One and well into future phases.  Input from the various individuals and stakeholders mentioned above will prove valuable to determining the realities of the task ahead.  Digital signage is an investment that pays dividends for years to come and should be seen as an opportunity to not only keep your audience engaged with your institutional messaging today but will also immerse them with your information that builds goodwill well into the future.  Here are some examples we developed as we investigated our own opportunities on the campuses of West Virginia University to communicate with our own large audiences.  Ask yourself this question, “Are these types of messages and information important and valuable to our institution?”



About swgraham2

Mountain Mists is an opportunity to develop some thought processes individually as I journey through this wonderful world; as someone who values highly effective management techniques and the art of leading teams; and through my association with West Virginia University as a professional technologist and network manager specializing in digital signage.
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