Determining Return on Investment and Return on Objective (ROI / ROO)
A nebulous concept, at best.
The Value of Goodwill with the audience.
Did we establish a relationship with the audience?
Did we engage and serve the audience?
Audience Measurement and Biometric Data
Was a “Call To Action” verifiable and tracked for results?
Is our page layout attractive and engaging?
Did we present a clear and definable message to our audience?
Will the audience remember what they saw on our digital signage?
Does our content augment our other forms of media? (Web and print)
Was local demographic data obtainable?
What are the reasonable expectations for ROI / ROO by the client?
Is there an entrepreneurial model in place?
Is there a traceable revenue stream?
Return on Investment vs. Return on Objective (ROI vs. ROO)
How will we judge ROO from a non-entrepreneurial model?
How will we judge ROI from an entrepreneurial model?
Who will we permit to advertise on our network and what standards will be used?