Content is KING! You can spend a lot of money on your digital signage hardware and software but if you don’t grab and keep the attention of your pedestrian target audiences with stunning content, it is all for naught. People are bombarded daily with HUNDREDS of images in a myriad of media forms… your message has to standout in their minds! Long gone are the days of simple pieces of paper thumbtacked to a cork board or sophomoric Power Point slides trying to spread the word about an event. A constant challenge is to design a “fresh look” that registers in the mind of your audience.
Everyone identifies the Nike “swoosh” logo, the golden arches of McDonalds, and the alert symbol for Batman! Many emblems are associated with messages etched deep in our minds and you are constantly vying for people to remember YOUR message. Design each page of your digital signage in a way that differentiates your message to your audience. The actual layout of various pages should present your messaging in such a way as to be full of information that is pertinent and well designed. Here are some examples of different layouts that might bring out ideas you can use in your own content creation process. (These were found using a Google Image search.)